Think Global, Buy Local, Go Mobile!!!
Businesses must have a global perspective when it comes to selling goods and services. However, mobile technology has made our world much smaller. Each mobile device represents a growing market and a 1-on-1 connection with the customer as well as potential customers. Smaller businesses can be just as competitive if not better, by adopting a mobile marketing strategy that says ‘Think Global, Buy Local, Go Mobile!’ What does this mean?
Small businesses are forced to compete with global behemoths with huge budgets. When a lot of small businesses are forced to do more with less and be more competitive with larger businesses they must be very creative. A lot of small businesses may not have the money or the time to wait for circulated newspapers with ads to reach customers. However, a smart mobile marketing strategy can be VERY effective in smaller markets where they rely on close connections and repeat business in order to thrive. ‘Buy Local Initiatives’ are becoming more common in smaller cities with small businesses that thrive off of each other, prosper from jobs, and related economic activity.
The following mobile marketing strategy could be adopted and implemented by a City, a Chamber of Commerce, Downtown Development Authority, or a private party. These are examples of industry related mobile marketing strategies that give people options and can be engaging:
- Gyms and health food stores
- Stores and boutiques
- Restaurants and nightlife
People are able to market, advertise, and communicate through various mobile channels. A text messaging campaign can help attract new customers, engage current customers and help with a ‘call to action’ in a short amount of time.
A mobile optimized website allows for customers to find your small business or to go to other search sites.
A mobile app adds some of the same features in call to action, mobile optimization. However much more details about your customer can be derived from when they download your company’s mobile app. (i.e. How, many downloads, which pages people spend more time on, and what ads they are clicking on, etc.)
How can your company benefit from a ‘Think Global, Buy Local, Go Mobile Strategy?’
Visit our website at www.urbanappealmobile.com, fill out our contact form, and work with us to develop your mobile marketing strategy!